Commerce7 has acquired WineDirect's SaaS division. Learn More
WineDirect vs. Commerce7: A Comparison
Feb 13, 2025Commerce7 Team
Since the announcement of our acquisition of WineDirect, we've heard many questions about the key differences between the two platforms. If you're currently using WineDirect and preparing for your transition to Commerce7, you're probably wondering what to expect. The good news? Commerce7 offers all the essential tools you're familiar with—and then some.
Reaching New Audiences and Building Trust through Influencer Marketing
Feb 8, 2023Margaret St. John
Influencer marketing has become an increasingly popular strategy for businesses in the wine industry. By partnering with social media influencers, wineries and wine brands can reach new audiences and build trust with potential customers.
5 Ways to Increase Conversions in January: Keep Sales Soaring after the Holidays
Jan 4, 2023Sonja Ringo
The holiday season can be an incredibly busy and lucrative time of year for wineries. Then, January inevitably arrives and with it, a historically more stagnant time of year when it comes to e-commerce and retail sales. So, how can you maintain your holiday sales momentum when the “January slump” is upon you? This guide shares tips and tricks to help you connect with and reward your customers, to encourage them to keep coming back throughout the slower months.
8 Email Marketing Best Practices that Drive Sales
Nov 16, 2022Karen Urquhart
Email marketing should be a staple in every brand's toolkit. It might not be the newest, most exciting form of marketing, but it works! When done right, email marketing can help grow engagement and drive between 20-30% of your total revenue. If you’re just starting out with email marketing, or are looking to fine tune your skills, this article outlines eight best practices you should follow to optimize your emails and create your most lucrative campaigns yet.
Email Marketing 101: Best Practice Checklist
Mar 10, 2021Kaitlin Stratis
When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue. While email marketing is a traditional channel, it outperforms social media and search engines.
How to Keep Your Customers for the Long Haul
Feb 18, 2021Kaitlin Stratis
For many businesses, it’s common for customer retention to take a back seat to customer acquisition. While customer acquisition will always be important, it is critical that wineries pay attention to their existing customers and ensure they are satisfied in order to create loyal customers and members.
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