Nov 16, 2023Karen Urquhart
Consistent and compelling branding establishes a memorable and relatable presence, creating an emotional connection with your target audience. In a world with thousands of online stores and an overwhelming array of choices, establishing a brand that resonates is more than just a trend—it's a strategic imperative. From your brand name and logo to the images, design, color scheme, and typography – each brand element plays a crucial role. However, in this blog, we’re going to dive deeper into the often overlooked, but incredibly impactful brand element: Tone of voice.
Apr 21, 2023Karen Urquhart
Led by Marilee Bramhall, Founder of Iola Wines, the team realized the need for a wine club to create a sense of belonging for their customers and a new source of revenue for the business. The implementation of a wine club through Commerce7’s technology resulted in significant revenue growth, improved customer relationships, and a more predictable financial outlook for their ecommerce business. This case study explores the challenges faced by Iola Wines, the solutions provided by Commerce7, and the impressive results achieved by Iola Wines through their successful launch of a wine club.
Oct 13, 2022Commerce7 Team
When the acquisition of VineSpring was made public in April of 2022, Failla Wines had just finished transitioning from VineSpring 2 to VineSpring 3 a few months prior, and a migration to a brand new platform was the last thing they wanted to endure. In this article, Failla Wines shares what went well, what didn’t and what they’re most looking forward to, following their migration to Commerce7.
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