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2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. In this blog post, we'll explore some of the key takeaways from this year's Data Book, focusing on three fundamental sales channels: clubs, ecommerce, and the tasting room.

We've all been there – discovering a winery that piques your interest. You browse their website, learn their story and discover their wine club. The excitement is real until you encounter a club sign-up process that rivals the thrill of filing your taxes. Needless to say, a well-designed signup process shouldn’t be overlooked. After all, it's usually the first interaction potential members have with your wine club, and it sets the tone for their entire membership experience. In this blog, we break down what a great wine club signup looks like.

2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. Through our 2023 Data Book, “The Data That’s Changing Winery DTC”, our team examines the trends, statistics, and key insights we’ve found through analyzing our aggregate data across our 1,700+ winery client base.

"The Data That's Changing Wine DTC" is an invaluable resource for winery owners, marketers, and anyone involved in DTC operations, offering a comprehensive overview of the latest trends and statistics in wine DTC sales.