Sonja Ringo 4 minJan 4, 2023
The holiday season can be an incredibly busy and lucrative time of year for wineries. With events in the tasting room, corporate orders, and customers buying bottles and gift cards for loved ones, December is a great time for sales!
Then, January inevitably arrives and with it, a historically more stagnant time of year when it comes to e-commerce and retail sales. Wine sales in the USA are, on average, the lowest during the month of January, according to this chart from statistica.com.
So, how can you maintain your holiday sales momentum when the “January slump” is upon you? This guide shares tips and tricks to help you connect with and reward your customers, to encourage them to keep coming back throughout the slower months.
Everybody loves an unexpected gift - in fact, 90% of consumers say that a free gift with purchase increases brand loyalty in their experience. What could your winery include in order shipments to wow your customers?
Some surprise gift ideas include product samples, branded merchandise, or even hand-written thank you notes. A little extra can go a long way in creating a lasting and memorable customer experience.
Be sure to check out the Commerce7 Cart Carrot feature to automate the process directly in your checkout!
Offering time-sensitive savings when a customer orders 6 bottles or more, or discounts on wine club memberships can be a great way to encourage sales during the slower months.
Why not run a free shipping promotion during the month of January, or advertise discounts on specific products (such as your more winter-friendly wines)? Customers receiving a discount are more likely to place an order, and might even become your next biggest fan!
Did you know that integrating a loyalty program with your e-commerce store can increase average order quantity by 319%? Loyalty points are a fantastic way to reward your customers and encourage them to purchase more.
And the great news is, you can quickly and seamlessly integrate our Loyalty Points feature directly into your Commerce7 CRM - here’s how.
Are you planning to throw a big end-of-winter bash in the tasting room? How about the new Pinot Noir you’re thrilled to release in the fall? Tease your customers with upcoming products and events to stir up excitement for 2023!
You can share juicy details about your winery’s plans for the year by using compelling copy and visually engaging content on your storefront. Or, send out an email marketing campaign to build anticipation and hype.
Be sure to use high-quality photos and videos to get your customers excited for what’s to come at your winery.
You probably noticed a lot of new customers come through over the holidays - make those new customers feel welcome by engaging with them on social media! Share your winery’s story on Instagram, TikTok and Facebook to connect with them authentically and build rapport.
Having a social media presence helps to build trust with new customers, keeps them informed on new products and promotions, and allows you to offer customer support quickly and efficiently.
January doesn’t have to be a slow month for your business. This is the perfect time to ensure your customers feel welcome, informed, rewarded and engaged!
By following the above steps, you can keep your holiday sales momentum going strong and connect authentically with your customers - both old and new. Here’s to a fantastic 2023!
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