Male and female guests approaching the host of a restaurant for their meal reservation.

ReservationsBookings That Keep Every Guest Detail in One Place.

Book reservations, sync guest data automatically, and free your team to focus on the visit, not the admin work.

Every Reservation Builds a Smarter Picture of Your Guests.

Each booking automatically updates guest profiles, giving your team the context and coordination they need to deliver better hospitality.

Screenshot of Spectra tasting reservation page with options for date, time, and guest number.

Never Re-Enter a Guest’s Details Again

Every reservation feeds directly into the guest’s profile, so your team spends less time on data entry and more time on hospitality.

A Single System

Book and manage reservations alongside your other sales channels, with nothing to re-enter or reconcile.

Centralized data

Booking details sync automatically to your central CRM, so your team always has a complete guest history.

A screen showing the Commerce7 reservations interface with AI powered insights

Know Exactly Who is Walking Through Your Door with AI Powered Insights

Give your staff a complete picture of every guest, making it easy to personalize every conversation, recommend the right bottles, and deliver hospitality that drives repeat business.

Insights

Surface key insights for returning guests, helping your staff make every reservation more tailored and memorable.

Guest Intelligence

Cross-winery intelligence that helps staff deliver personalized hospitality for first-time visitors.

Keep Your Team in Sync and On Track

Set your staff up for smoother service by centralizing shift prep and team organization.

Reservation Standups

Prepare your team each morning with an AI summary that flags daily key insights and VIP guests before check-in.

Staff Coordination

Manage schedules, assignments, and coverage in one place and use shared notes to keep staff aligned.

Purpose built to help wineries succeed

Increase in DTC revenue

Higher club member retention

Increase in order volume

One of the greatest assets of C7 is how accessible it is on the back-end for our employees in addition to being navigated easily by our customer base. As an events manager, it is so simple to create a variety of event types in which C7’s ticketing and reservation system allow for streamlined information. Gone are the days of printing guest lists, asking guests to bring tickets with them, and not being able to adjust our inventory accordingly. I have greatly appreciated how simple and quick it is to contact a C7 employee for assistance; from clarification questions to greater structural systems, they have been great in helping to navigate the best way to use the platform – as well as adapting their own systems to be more efficient in the future.

Susanne Sayles

Marketing & Events Manager, R. Stuart & Co. Winery

I love how user friendly C7 is – both on my side and the customer side! My older wine club members have no problems logging in and booking reservations or swapping out wines in their shipment. I’ve even had folks who have never used C7 before help at events and use the POS without any issues.

Melanie Harding

CEO, Bon Niche Cellars

Common questions about Commerce7 Reservations

Quick answers to your most frequently asked questions.

Can I view my reservations in a visual format?

Yes, Commerce7 offers a property map feature which allows you to visually see where guests are sitting, start a cart from the map, and ensure you have full visibility over the property.

What type of experiences can we set up using Commerce7?

At this time, we encourage wineries to use our reservations tool for tours, tastings, and visits to the property. We currently do not have the functionality available to offer overnight accommodations through our reservations portal.

Can I assign specific hosts to specific guests?

You can assign specific hosts to each reservation to ensure your team knows who they are assisting and can view their existing reservations.

Can my customers cancel or modify their reservation online?

Yes, absolutely. You can set up your desired cancellation window, but for optimal customer experience, of course they have the ability to cancel and modify their experience.

Still have a question? We’d love to walk you through it.

Your toolbox for great customer experiences

We believe the future of commerce is personal. That’s why we build tools that put customer experience first, because better relationships lead to loyalty, satisfaction, and long-term growth.

Screenshot of Commerce7 POS interface showing customer details, order info, and wine selection.

Point of SaleKnow every guest that walks in

From wines they love to club status, your staff gets the insights to connect with every guest and grow relationships, not just process sales.

Explore POS

Screenshot of Commerce7 ecommerce checkout page showing product, pricing, and checkout options.

EcommerceMake your online experience feel personal

Personalized recommendations, dynamic pricing and a checkout built for wine – so your site sells the way your best salesperson would.

Explore Ecommerce

Commerce7 CRM software screenshot showing customer profiles and search features.

CRMRemember every customer detail

Your single source of truth for your customer data – segment, tag and query your customers, and reach the right ones at the right time.

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Screenshot of Commerce7 sales analytics dashboard showing sales summary chart with export report button.

AnalyticsGet detailed insight into your business

Advanced AI reporting, analytics and data queries that help you understand your best customers.

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Screenshot of Commerce7 subscription management interface showing product list and inventory details.

Clubs & SubscriptionsBuild a club members never want to leave

Let members edit, skip, swap and customize. Flexibility builds trust, and trust keeps them coming back.

Explore Clubs