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8 Email Marketing Best Practices that Drive Sales

Nov 16, 2022clock8 minBy Karen Urquhart

8 Email Marketing Best Practices that Drive Sales

Email marketing should be a staple in every brand's toolkit. It might not be the newest, most exciting form of marketing, but it works! When done right, email marketing can help grow engagement and drive between 20-30% of your total revenue. If you’re just starting out with email marketing, or are looking to fine tune your skills, this article outlines eight best practices you should follow to optimize your emails and create your most lucrative campaigns yet. 

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Commerce7's Guide to a Successful Black Friday

Nov 2, 2022clock5 minBy Karen Urquhart

Commerce7's Guide to a Successful Black Friday

Black Friday is one of the busiest shopping days of the year, with American consumers spending $8.9 billion online in 2021, and it's crucial that retailers take the necessary steps to make sure they are prepared. For many businesses, Black Friday planning started months ago, but if last minute planning is more your style, here’s your guide to creating an efficient and effective strategy for a successful Black Friday. 

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Understanding the CRM: Grow Your Sales by Creating Exceptional Customer Experiences

Aug 24, 2022clock9 minBy Karen Urquhart

Understanding the CRM: Grow Your Sales by Creating Exceptional Customer Experiences

The Commerce7 CRM (Customer Relationship Management) gives wineries the tools they need to build strong customer relationships that help grow their business. How? The Commerce7 CRM connects and stores all of the data from your customers in one easily accessible location. It consolidates all customer communications, order history, reservations, club memberships, loyalty status, and notes/tasks associated with each customer. Your winery staff can access these individualized details anytime in order to deliver outstanding, personalized customer service which fosters brand loyalty, retention and an overall increase in profits. 

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Increase Your Sales and Improve the Customer Experience with Flat Rate Shipping

Jul 29, 2022clock6 minBy Karen Urquhart

Increase Your Sales and Improve the Customer Experience with Flat Rate Shipping

When it comes to running a business, finding a shipping method to get your products to your customers that is appealing, convenient and cost efficient can be a challenge. It's important to meet that challenge however, because shipping is a crucial part of the customer experience. While there is no universal shipping strategy that works for every business across the board, flat rate shipping can increase your sales and make your shipping expenses easy to manage, all while making the process of checking out online hassle-free for your customers.

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Subscription Clubs: A Modern Approach to the Traditional Wine Club

Jul 28, 2022clock9 minBy Karen Urquhart

Subscription Clubs: A Modern Approach to the Traditional Wine Club

In the wine industry, traditional wine clubs don’t quite fit into the subscription category (or box, so to speak), as they’re missing a key foundational element: Flexibility. In a subscription box or service, customers can choose how frequently they want to receive their products or services, and are often able to have a say in the items they receive; creating a more customer centric experience.  The wine club is an essential part of any winery, but the traditional approach lacks the flexibility and convenience that appeals to the modern shopper, which is why we created subscription clubs on Commerce7. 

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Introducing Loyalty on Commerce7

May 25, 2022clock5 minBy Commerce7 Team

Introducing Loyalty on Commerce7

Rewarding your customers for their loyalty is pivotal to your business. A well designed loyalty program can help sustain long-term growth by increasing customer retention, creating strong brand associations and increasing sales, all while making your customers feel appreciated. That’s why we’re thrilled to introduce you to Loyalty on Commerce7. We’ve created an all in one solution built right into Commerce7 designed to help you harness the power of loyalty and build lasting relationships with your most valued customers.

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