Database

Powerful segmentation

If you can think it, Klaviyo can segment it in seconds, without any limitations on parameters. (Want to reach women named Riley who bought red pants last Wednesday? You can.)

Unified profiles

All your customer data––profiles, transactions, browsing history, even predicted behaviors––synthesized into a detailed activity feed.

Pre-built integrations

We connect to your online store and hundreds of other apps & tools—with just a few clicks. From then on, your customer data is always on hand, updated in real time.

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Learning

Pre-built & custom reports

Get clear answers to key questions—message performance, revenue growth, email vs SMS. Examine the business from every angle: metrics deep dives, campaigns, flows, and products.

Personalized benchmarks

See where you’re rocking it compared to your peers, what may need your attention, what you can improve, and how.

Automated A/B testing

Easily test different subject lines and content to determine what best resonates with your audience.

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Experiences

Seamless omnichannel experience

With email, SMS, forms, social retargeting, and push notifications under one roof, brands can make more by sending fewer, more relevant messages.

Email & SMS automations

Dozens of essential automations are built in and customizable. Welcome series, winback, browse abandonment, cross-sell, back-in-stock, price drop alerts, happy birthday, shipping updates, and more––all ready to go on day one.

Onsite popups/forms

Grow your subscribers, learn more about your customers, and trigger timely onsite notifications.