AnalyticsThe reporting suite built for winery DTC.
Know exactly how your business, your team, and your sales channels are performing, all from data you can trust.
Know What’s Driving Your Business
Move beyond basic reports with the visibility to spot trends, measure performance, and make smarter decisions.
Drive Better Business Decisions
Always know exactly where your business stands, with reports that pull accurate data from across your full DTC business.
Advanced Reporting
Access 90+ prebuilt reports and nine dashboards that surface deeper KPIs from your data.
Peers
Compare your performance against a peer cohort of similar wineries matched by size and region.
Evaluate and Reward Your Top Performers
See exactly who’s driving results on your tasting room floor, and use that insight to build a stronger team.
Staff performance tracking
See each team member’s direct impact on sales and club sign-ups, measured through tasting room metrics.
Smarter scheduling and incentives
Use performance data to optimize scheduling, reward your top performers, and replicate the sales tactics that work best.
Protect and Predict Your Recurring Revenue
Know exactly how healthy your wine club is, and catch disengagement before it turns into a cancellation.
Club health at a glance
Track clear conversion and retention data to see exactly how your wine club is performing.
Early churn signals
Deep behavioral insights flag exactly when members start losing engagement, so you can step in before they cancel.
Uncover Hidden Trends Across Every Channel
See the full pattern behind your sales, not just the data, but where and why they’re happening.
Complete channel view
See sales patterns across your website, club, and tasting room in one place, instead of piecing it together yourself.
Smarter targeting
Compare historical customer data across channels to build highly targeted segments and campaigns.
Close Your Books With Confidence
Sales, tax, and inventory data flow accurately into the reports you need, so reconciliation takes less of your time.
QuickBooks sync
Connect directly to your accounting software, so financial data moves automatically without manual work.
Built-in tax reporting
Generate accurate sales and tax reports.
Purpose built to help wineries succeed
47%
Increase in DTC revenue
2.3X
Higher club member retention
9%
Increase in order volume
Commerce7 is and continues to be, the premier CRM platform for the wine industry at large. As someone who’s heavily invested in the back-end/data capabilities of the system, I am thrilled with the light analytical tools like queries and reports. They are part of my everyday workflow, and make tracking metrics much more intuitive than legacy systems.
Nathan Westfall
Manager: Data Analytics & Business Intelligence, The Donum Estate
From detailed reporting, to optimizing sales, to managing events and tasting room reservations, I would say Commerce7 has helped keep our online business relevant in a rapidly advancing technological world, as well as given us the competitive edge to grow our business.
Toby Kolada
Wine Club and Ecommerce Manager, Quails’ Gate Winery
Common questions about Commerce7 Analytics
Quick answers to your most frequently asked questions.
How does Commerce7 make it easy for me to analyze my data?
Commerce7 comes with the WinePulse reporting suite with 90+ reports, 14 dashboards, and peer benchmarking capabilities. We’re also continuously adding Churn predictive analytics for your club offerings and customer insights throughout the platform to inform customer interactions.
When it comes to analytics, why should we choose software specifically designed for the wine industry?
We hold data from 3500+ wineries worldwide and regularly release data drops with helpful information based on industry trends and how you can maximize revenue with our tools. We know the wine business and are experienced with what works, and what leaves your customers wanting more. We have specialized courses for your team based on our analytics on what we know works when selling DTC which is available for free through the Commerce7 academy. Comprehensive reporting suites, query builder to pull your data directly out of the system, tag systems and automations to help your team know your customers intimately upon each visit.
What if I want more repoting than what Commerce7 offers?
Commerce7 is built with an open API model which allows you to build custom solutions if desired. We currently have a variety of reporting solutions available in our app store which can further extend the functionality of Commerce7 and the data inside the platform.
Still have a question? We’d love to walk you through it.
Your toolbox for great customer experiences
We believe the future of commerce is personal. That’s why we build tools that put customer experience first, because better relationships lead to loyalty, satisfaction, and long-term growth.
Point of SaleKnow every guest that walks in
From wines they love to club status, your staff gets the insights to connect with every guest and grow relationships, not just process sales.
EcommerceMake your online experience feel personal
Personalized recommendations, dynamic pricing and a checkout built for wine – so your site sells the way your best salesperson would.
CRMRemember every customer detail
Your single source of truth for your customer data – segment, tag and query your customers, and reach the right ones at the right time.
ReservationsManage bookings without a separate login
Every reservation is managed in Commerce7, and linked to the customer record so you’re never jumping between systems to find what you need.
Clubs & SubscriptionsBuild a club members never want to leave
Let members edit, skip, swap and customize. Flexibility builds trust, and trust keeps them coming back.