Product Updates

See what’s new from Commerce7, including product improvements and feature releases.

  • Email Enhancements

    Send faster, start stronger, and easily evaluate performance.

    What’s New

    Campaign sends are now faster thanks to improved batching, so time-sensitive messages like event promotions and flash offers reach inboxes when they actually matter. Four new templates give your team a strong starting point for the emails you send most: Visit Us, Event Announcement, Exclusive Promotion, and Wine Club Sign Up. Campaign metrics now display as percentages alongside raw numbers so you can assess performance at a glance, and staff can send one-off emails directly from a customer record using a template or plain text without leaving the admin or disrupting their workflow. Learn more.

  • Email Automations

    Screenshot of email automation setup for tasting room thank you email in Commerce7 platform.

    Set up trigger-based email flows that send automatically when key customer moments happen, so no opportunity slips through the cracks.

    What’s New

    Trigger-based automations handle the follow-up your team never has time for, covering cart abandonment, post-visit and birthday outreach without anyone having to remember to hit send. Condition-based rules let you get specific by SKU, order value, experience type, or club tier so every automated send stays relevant to the person receiving it. You can stack multiple automations per trigger to build sequenced flows like a two-part cart abandonment series, and a queue view gives you full visibility into every upcoming send with the ability to cancel an individual email before it goes out.

    For more details, visit our documentation.

  • Club Signup Prediction

    Customer profile dashboard showing order details, wine preferences, and membership probability for Ashley Greyson.

    Identify which customers in your database are most likely to join a club, so your team can have the right conversation at the right moment.

    What’s New

    Every customer in your database gets an AI-powered likelihood score, so your team always knows who is worth the club conversation. High and Very High tier customers are flagged on the POS and customer record, giving your staff the right signal at exactly the right moment to make the ask. Scores update automatically as customers purchase, visit, and book reservations so the data is never stale when your staff need it most, and likelihood scores feed into queries and dynamic tags so your marketing team can build targeted acquisition campaigns around the same intelligence your floor staff is already using.

    For more details, visit our documentation.

  • Club Churn Prediction

    Wine club management interface showing member details and churning prediction.

    Predict which club members are at risk of cancelling before they do, so your team can act early and retain more members.

    What’s New

    Every club membership receives a churn risk score and tier, so your team always knows where to focus retention efforts. At-risk members are flagged directly on their membership record before they cancel, giving your staff time to reach out with a personal touchpoint or targeted offer. The model analyzes order history, email engagement, and reservation activity together for a more accurate signal than any single data point, and risk scores feed into queries and dynamic tags so you can build focused segments and automate outreach to the members who need attention.

    For more details, visit our documentation.

  • Inventory Bug Resolved

    A longstanding issue affecting orders with multiple fulfillment locations has been resolved. We’ve rebuilt how items are fulfilled in the backend, so orders with split fulfillment now process correctly every time.

  • Carryout Receipts

    If your carryout location differs from your main address, your receipts should reflect that. The carryout address set in your POS Profile now appears on thermal receipts for carryout orders, so customers always see accurate pickup information.

  • Wine Properties

    More varietals are now available when setting up wine products. The full list of additions by category:

    White: Aligoté, Bourboulenc, Chardonel, Cortese, Edelweiss, Falanghina, Frontenac Gris, Greco, Grenache Gris, Juhfark, Kerner, La Crescent, Malvazija Istarska, Moscato, Picpoul, Torrontés, Verdejo, Vidal

    Red: Aleatico, Blaufränkish, Carmenere, Durif, Frontenac, Graciano, Grenache Noir, Marquette, Marselan, Mataro, Petite Pearl, Regent, Sabrevois, Saperavi, St. Croix, Valdiguie, Valdiguié

    Rosé: Cabernet Franc, Chardonnay, Pinot Blanc, Pinot Gris

    Dessert: Semillon

    Sparkling: Moscato

  • Gift Card Emails

    The gift card recipient experience just got a little more polished. Commerce7 now includes the order date and recipient email address in the gift card confirmation email, giving recipients clearer context right from the start.

  • Future Ship Dates

    No more opening individual orders to check when an order has a future ship date or not. Commerce7 now surfaces future ship dates directly on the Orders list under the shipping address, so your team can stay on top of upcoming shipments without the extra clicks.

  • Club Membership Export

    Hold details are now included in the Club Membership export. If a membership is currently on hold or has a future hold scheduled, those details will appear in the export. One hold is shown at a time, and past holds are not included.

  • Tag Management

    Click any tag to instantly pull up a filtered view of all Customers, Orders, Club Memberships, or Reservations where that tag has been applied, so finding what you need takes one click instead of several.

  • Campaign Scheduling

    Once an email is scheduled, you can now cancel it and remove the scheduled date directly from the campaign, so you’re never locked in and have more control over your emails.

  • Club Shipment Export

    Product SKUs and quantities are now included in the Club Shipment export, giving you a more complete picture of what’s going out in each shipment without having to cross-reference elsewhere.

  • Faster Reservation Entry on Tablet

    Entering reservation details on a tablet just got smoother. Every input in Reservations now triggers the right keyboard automatically, whether that’s a date picker, a number pad, or a standard keyboard.

  • Virtual Gift Card Recipients

    When adding a virtual gift card to an order in Admin, you can now enter or edit the recipient’s email address on the spot.

  • Basic User Permissions

    Basic users can no longer cancel club memberships. Cancellations must be handled by users with POS + Reservation Standard access or higher, giving you tighter control over who can make high-impact changes to member accounts.

  • Gift Cards Online

    Customers can pay faster online with gift cards registered to their account, which now automatically appear as a payment option during checkout.

  • Filter Orders by Sales Associate

    Order list in Commerce7 platform showing customer details, delivery status, and sales associate filter options.

    Quickly find orders for any sales associate directly from the Orders list page — no more manual reports or managing dynamic tags.

  • Gift Card Importer

    Gift cards can now be created in bulk through a CSV file. Under Store > Gift Cards, click “Actions” then “Import Gift Cards”.

  • WinePulse

    Screenshot of Commerce7 wine management dashboard showing sales, inventory, and performance analytics.

    Our new WinePulse-powered reporting is now available directly inside Commerce7 for all clients, launching you into your fully synced reporting environment with a single click. Access 90+ reports and 9 mobile-friendly dashboards for deeper visibility into your DTC performance. Learn more.

  • POS Tip Prompt with Gift Cards

    POS tip prompt for gift card with amount and options for tip percentage or custom amount.

    When an order is fully paid by gift card and a balance remains, the POS tip prompt will now display (if enabled), helping wineries capture tips more consistently in the tasting room.

  • Kitchen Tickets

    Date has been added to thermal kitchen tickets and the font size has been reduced to allow for easier scanning when lots of items have been sent to the kitchen.

  • Customer Tags

    Screenshot of the 'Add Customer Tag' interface showing options for tag type and conditions.

    You can now create dynamic tags for memberships with a status of On Hold, making it easier to accurately segment inactive members separately from active club members.

  • Club Membership Tags

    To help manage inactive members, you can now create a dynamic club membership tag, that applies to members who have a Status of On Hold.