Data Drops
What the numbers say — benchmarks and trends pulled from 3,500+ wineries in the Commerce7 network
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Data Drop: Ecommerce & The Relationship Gap (US & Canada Edition)
Introduction US and Canadian wineries sell online in very different ways. They share one problem: most first-time buyers never order again. The reach is there. The relationship isn’t. Based on Commerce7 platform data from September 2025 to August 2026. 1. The Relationship Problem Only 13.4% of first-time web buyers place a second order within 12…
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Data Drop: Ecommerce & The Relationship Gap (Australia & New Zealand Edition)
Introduction Australian and New Zealand wineries have customers who buy big online. They also have a problem: On average, only 1 in 10 first-time buyers comes back for a second order. The reach is there. The relationship isn’t. Customers here order by the case, and the ones who come back are worth far more over…
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Data Drop: The Tasting Room Effect
Data Drop: The Tasting Room Effect The data is in. Your tasting room is one of your most powerful DTC channels – and yours might still be leaving opportunity on the table. The tasting room remains one of the most important revenue drivers in winery DTC. Point of sale (POS) accounts for 36.6% of total…
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Data Drop: What’s Really Driving Wine Club Success
Our first-ever Data Drop “Inside 1.4 Million Memberships: What’s Really Driving Wine Club Success” is here! ???? If you run a wine club (or want to) this one’s for you.
