DTC Master Series with Wine Network Consulting

Attracting visitors is just the beginning. Building loyalty is where real growth happens. Join Commerce7 and Wine Network Consulting for an in‑person masterclass designed for wineries looking to refine their cellar door strategy, capture meaningful customer data, and turn great visits into long‑term direct‑to‑consumer relationships.

May 22, 2026

9:00 am

May 22, 2026

4:30 pm

Wine Network Consulting Tasting Rooms, 7 St Leonards Road, Healesville

In Person

Capture Data to Grow: The Modern Cellar Door Strategy

‍Who Should Attend‍

This masterclass is designed for:

Club and Cellar Door Managers
DTC and Marketing Managers
Winery Owners

‍

What You’ll Learn

There is something special about a customer who chooses your wine month after month, not because it is convenient, but because they believe in your story.

During this session, you’ll explore how wineries can:

Attract the right visitors through smarter tourism and marketing strategies
Design cellar door experiences that feel personal, premium, and memorable
Capture meaningful customer data during and after visitation
Use data‑driven insights to personalise communication and drive DTC revenue
Build loyalty that extends well beyond a single visit

Attracting visitors to the cellar door is only the beginning. The real value comes from understanding your customers and nurturing relationships over time.

Sessions (choose one)

Both sessions cover the same content.

Session 1: 9:00am – 12:00pm
Session 2: 1:30pm – 4:30pm

Registrations close at 5:00pm AEST on Monday 18 May.

Two hours of content followed by refreshments and networking.

Free to attend. Limited guests per session. Registration is essential.

This event starts in

Days

Hours

Mins

Meet the
speakers

Emily McCutcheon

Customer Success Specialist

Sydney, AUS

Linked personal

Holly Formosa

Strategic Growth Adviser for Food, Wine & Hospitality Brands

Linked personal

Ineke Mast

Account Executive

Victoria, AUS

Linked personal

Stephanie Wood

Consultant, Wine Network Consulting

Linked personal

Event Agenda

Holly Formosa

Holly will explore how strategic marketing attracts the right visitors to your cellar door, and how treating each visit as a luxury experience creates lasting emotional connection and repeat visitation.

No items found.

Emily McCutcheon

Emily will share benchmark data revealing how Australia’s top-performing wineries turn cellar door visits into long-term customer value, and what sets them apart in driving DTC growth and loyalty.

No items found.

Stephanie Wood

Stephanie will focus on the role of people, culture, and service excellence in delivering exceptional cellar door experiences that turn a single visit into powerful word‑of‑mouth advocacy and long‑term customer loyalty.

No items found.

What does it actually look like when a boutique winery goes all-in on digital marketing and wins? In our most recent Free Training Friday, we sat down with Sue Wollan Fan, digital marketing strategist at Winery Growth Co. and CRO at Coursey Graves, and Maeve Smith, General Manager at Coursey Graves, to walk through exactly how they did it. The results: a 60% increase in visitation and revenue, 50% growth in tasting room sales, and a 40% jump in club membership. They also earned recognition as a top 20% DTC winery for the US West Coast.The best part? They did it without a big agency, without a massive budget, and without a full-time marketing team.

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DTC Master Series with Wine Network Consulting

Wine Network Consulting Tasting Rooms, 7 St Leonards Road, Healesville

Capture Data to Grow: The Modern Cellar Door Strategy

‍Who Should Attend‍