Commerce7 Lite: Why We Built It

At Commerce7, we spend a lot of time thinking about what makes wineries successful.

And over the years, one thing has become impossible to ignore: Smaller wineries are often expected to do more with less. Less time. Less staff. Less margin for error. And too often… less access to the tools they actually need to grow.

We’ve always wanted Commerce7 to work for the wineries who are still building momentum. The ones doing everything themselves, wearing every hat, and trying to grow without a big team behind them. Because every successful winery starts somewhere, and we’ve always had a soft spot for small businesses.

That’s the reason we built Commerce7 Lite. It’s a real commitment to something we genuinely believe in:

When smaller wineries succeed, the entire industry grows.

The problem we kept seeing

A lot of winery technology has historically been built with two extremes in mind:

Platforms designed for larger, established wineries with features and costs that don’t make sense early on
Or “budget” solutions that might be affordable, but quickly become limiting, clunky, or disconnected

For small wineries, that often creates a frustrating reality: You’re either paying for more than you need, or working around tools that don’t help you build toward where you want to go. And in an industry where direct-to-consumer growth is more important than ever, that’s a problem.

Lite is for the wineries building momentum

Commerce7 Lite is our answer to that gap.

It’s a $59/month plan with no transaction fees, designed specifically for wineries in North America with under $100K in annual DTC revenue. It’s made for teams who are still building their DTC engine, experimenting, and refining.

Lite includes the core tools wineries rely on to run and grow DTC:

Point of Sale
Ecommerce
CRM, including campaigns
Wine Club management
Reservations
Analytics

But Lite isn’t just the basics. It includes some of the best parts of Commerce7, too. The tools that help wineries sell more, build loyalty, and create better customer experiences from day one. Things like subscription clubs, cart carrots, and personalizations that drive real growth without requiring a big team to manage them.

In other words, it’s the foundation that actually matters, without the added complexity most early-stage wineries don’t need yet, like multiple locations, advanced developer tools, restaurant-specific tools, or heavy customization features like custom fields.

Why this matters (beyond price)

The price point is important, it removes a barrier. But what matters more is what it enables. When smaller wineries have access to modern tools early, they can:

build stronger relationships with guests from day one
create better tasting room experiences that translate into repeat purchases
launch and grow wine clubs with less friction
make smarter decisions using real customer and sales insights
spend less time patchworking systems together

That’s how growth happens; steadily through consistency, experience, and better customer connection. Lite is designed to support that journey.

Built to scale with you

Lite isn’t meant to be a dead end. It’s meant to be a starting point.

If your winery grows beyond Lite, the transition is simple, because you’re already on Commerce7. No platform switch. No painful migration. No starting from scratch. Just the next step, when you’re ready for it.