Skip to content

Why Commerce7 Instead of Shopify?

Oct 5, 2020

With industry leading built-in club and subscription tools, and better integrations to compliance platforms, Commerce7 has everything you need to create better customer experiences, grow your sales, and stay compliant.

Create better experiences and grow your sales


Wine clubs and subscriptions are a core channel in the DTC space and being a purpose built platform, they’re a core feature of Commerce7. Rather than rely on a 3rd party app to address this core functionality, our native club and subscription tools are built deeply into the rest of the platform ensuring your members have the best experience possible signing up for and managing their clubs, and your team is equipped with the tools needed to organize, manage, and process clubs of all sizes with ease. 

The leading wine subscription app on Shopify doesn’t have user choice clubs, subscription model clubs, doesn’t use auto credit card updater, and can't share a credit card with ecommerce or the POS to allow for members to pay with a card on file in the tasting room. 


There are many different ways to structure your discounts to reward club members, and incentivize customers to upsell their orders. With Commerce7, you can optionally stack multiple discounts together to offer club members free shipping, and product discounts on their packages, or an additional discount if they add more bottles to the next package. All Commerce7’s discounts show upfront on products and subscriptions showing your customer the full incentive before they add to cart.

While Shopify has discounting options, they are missing the ability to have multiple discounts apply to an order. Furthermore they don’t show up front or have action messages attached to them.


Great online shopping experiences are personalized. With Commerce7’s native personalization engine, you can dynamically change content, products, and pricing shown to any visitor on your website, based on your unique relationship with that visitor. Wineries who utilize our personalization engine on their product list pages outperform those who don’t by 1650% (16.5x). Although Shopify may have 3rd party apps to offer personalization, they may not be able to recognize data from other 3rd party apps, so you may not be able to tailor online experiences for club members if you’re using a 3rd party app to manage your clubs. 


Commerce7’s native reservation system makes it easy to conveniently set up, schedule, and manage all appointment-only tastings and tours. Allow guests to schedule reservations online with our front end widget, or book appointments through our back end module. Stay on top or your day to day reservations with a custom designed property map, and through our flexible dashboard. You have one customer record across all channels including reservations, so you always have the full picture and context of your relationship with any given guest. 

Customer Centric

Commerce7 makes it easy to capitalize on great tasting room experiences. At Commerce7, we put the customer at the heart of everything (rather than the transaction) and as a result, orders created in the tasting room will automatically create a customer record if the guest opts to have their receipt emailed to them. By effortlessly capturing the guests email address, you can begin to build a relationship with them by capitalizing on their great tasting room experience and remarketing to them after their visit. The same functionality is not available in Shopify. 

Purpose Built

At Commerce7, we’re focused on the wine industry. As a result, there are many niche areas of our platform such as taxes, products, machine learning and more that are all tailored to the needs and focuses of the wine industry. All of integrated partners and apps are also involved and relevant for the wine industry. 

Stay compliant while you grow

With Commerce7, you can trust you’ve got the tools and integrations necessary to grow while staying compliant with the law. For American wineries, Commerce7 has native 5-digit zip code level tax rates provided by ShipCompliant free to all customers. Commerce7 also has integrations to compliance engines such as ShipCompliant and Avalara. While Shopify may have integrations to these platforms as well, it’s important to note that with Commerce7 compliance is always verified before an order is processed and payment is collected. With Shopify, compliance can only be checked after an order is processed and payment is collected. If you are unsure of the importance of the difference here - we recommend contacting your DTC compliance partner or professional. 

Other important factors to consider 

Changing vendors in the future

With Commerce7, you always own and have access to all your data. If you ever want to cancel your Commerce7 account, using our APIs you can easily migrate all your customer data out of the system. With our integrated payment partners, you can easily migrate your club member credit card tokens to your new vendor. With Shopify, if you’re using Shopify Payments, they own your customer credit cards and if you want to change vendors in the future, you cannot pull them out of the system and over to your new vendor without a court order. 

Have a seat at the table 

At Commerce7, our team including our developers speak to and visit wineries and wine regions constantly. We spend our day talking to wineries and people like you. We invite you to have a seat at our table and we value your input into what we could be building specifically for wineries. At Shopify, you may be able to put in a feature request, but you aren’t able to contact the head of product with a feature recommendation, or the head of customer service with a pressing issue. 

Still not using Commerce7?

Get started today! Get a demo now or contact us to schedule a live tour.

Ready to create better shopping experiences?

See Commerce7 firsthand by scheduling a demo with our team.

Schedule a Demo