Clubs & Subscriptions

Wine clubs designed for loyalty.

Flexible, personalized, and built to keep members coming back.

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Create meaningful experiences that turn casual buyers into lifelong members.

Personalized experience

Visual product selection

Give members the power to customize their shipments. They can swap bottles, add extras, or even ship right away. New members can choose products for their first order, boosting early engagement.

Automated Outreach

Proactive member management

Automated emails keep members engaged before shipments go out. Remind them what’s coming, confirm payment details, and update expired cards automatically.

Easier Workflows

Less time managing, more time selling

Automated club processing, reporting, and inventory tools cut down admin work. Unified club badges appear across POS, ecommerce, and reservations so staff can instantly recognize members and deliver seamless service.

Personalized experience

Visual product selection

Give members the power to customize their shipments. They can swap bottles, add extras, or even ship right away. New members can choose products for their first order, boosting early engagement.

Automated Outreach

Proactive member management

Automated emails keep members engaged before shipments go out. Remind them what’s coming, confirm payment details, and update expired cards automatically.

Easier Workflows

Less time managing, more time selling

Features

Smarter, more flexible clubs built your way

Subscription Clubs

Shipments tailored to each member’s preferences, at the frequency they choose. Members preview and edit anytime, keeping engagement high.

Traditional Clubs

Not ready to move to subscription clubs? Run true traditional clubs with fixed items, or allow limited customization so members can edit and swap products.

Saved Items

Make reordering effortless: members can save their favourite selections for faster, easier reorders. Members can choose the same wines every shipment or update them anytime. No need to start from scratch.

Auto Payment Decline Emails

When a card fails, members get an instant email with a secure link to update their details — no manual chasing required.

Inventory Management

Track upcoming needs and low stock as members make selections, so you're never caught off guard.

Self-Serve Club Tools

Members can manage their clubs online, making it simple to edit shipments, update details, and stay engaged.

Communication

Automatically alert members 2 weeks and 2 days before each shipment so they know what’s coming, which card is being billed, and where it’s going. Members can make updates in advance, which means fewer last-minute changes for your team.

Credit Card Updater

Expired or reissued cards update automatically. No delays.

“It has been less than 2 years since we started using Commerce7 and our wine club membership has quadrupled and is still growing! Commerce7 has made it easy and simple for customers to make purchases, manage their memberships, shipments, and payment information online."

"Besides being a great POS system, the continuing education from C7 is amazing. In one of the sessions we discovered how to use and implement the Subscription based Wine Clubs. What a game changer. We doubled our clubs in only a few short months!"

Luke Whittall

Direct Sales Specialist, Blasted Church Vineyards

Randy Pollard

Wine Club Manager, Barelle Vineyards

Club FAQs

Why are wineries using Commerce7 seeing growth in their wine clubs?

Wineries using C7 are seeing growth because we built our club tools with your customers in mind. We offer options for customers to edit their shipments online, 2 week + 2 day reminder emails and the option to skip or cancel online.

What tools are available for my club offering?

We offer two different club types. Traditional (you set up the shipments + frequencies with product customization available), and subscription (customer chooses their frequency + products).

What is the best time to pitch a returning customer to join the club?

Our data shows the sweet spot is right around 4 orders with the winery. Anyone who has placed 4+ orders is a warm lead and likely to join if asked and presented with the benefits.

How can I view and control inventory for my clubs?

Our club tools show estimated quantities required before purchase so you can amend SKUs and ensure you don’t sell out. There is the option to turn certain SKUs off on the website if you have limited inventory and are worried about selling out, and you can also set up inventory notifications and policies to handle this with ease.