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Read the latest practical thinking on clubs, ecommerce, and customer relationships — for wineries who want to grow smarter.
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Defying the Trend: Commerce7 Wineries See Steady DTC Sales Growth
There has been much discussion about the decline in wine sales. Recently, WineBusiness Analytics, in partnership with SOVOS ShipCompliant, reported that DTC case sales were down 15% in January, with total sales value decreasing by 5% compared to the previous year.