Ideas, insights and best practices for running a smarter DTC wine business.
Blog
-
The Power of the “Known” Guest: How Chateau Chantal Fuels Growth
Chateau Chantal turned casual visitors into known customers by pairing a simple loyalty incentive with Commerce7’s customer data tools, growing identified guests to a record 70%.
-
The Cederberg Circle: a C7 Wine Club Success Story
Experience how Cederberg Wines tapped into the full potential of direct-to-consumer (DTC) sales by implementing Commerce7. After launching an intuitive online store in 2020, the team introduced the “Cederberg Circle,” a membership model that prioritizes immersive wine experiences over traditional di
-
Inside 1.4 Million Memberships: What’s Really Driving Wine Club Success
We analyzed 1.4 million memberships and 17,000+ clubs to uncover one clear picture of what’s working in wine clubs today. This Data Drop highlights the patterns shaping club performance and the biggest opportunities still on the table.
