Ideas, insights and best practices for running a smarter DTC wine business.
Blog
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Commerce7 Upgrades Reservations to Give Wineries More Powerful Tools for Managing Guest Experiences
Eleven new capabilities give wineries greater flexibility in managing bookings, delivering personalized visits and building stronger guest relationships. VANCOUVER, BC — November 10, 2026 – Commerce7, the leading direct-to-consumer platform for wineries, today announced a significant upgrade to Commerce7 Reservations, introducing 11 new capabilities designed to give wineries more control over the guest experience, from…
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Meet the Upgraded Commerce7 Reservations
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Managing winery reservations involves a lot of moving parts. Guests have different tasting preferences, groups change in size, walk-ins need to be accommodated and plans can shift at the last minute. Your team needs to keep track of bookings, coordinate seating and handle payments, all while making sure guests have a great experience. The tools…
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The Power of the “Known” Guest: How Chateau Chantal Fuels Growth
Chateau Chantal turned casual visitors into known customers by pairing a simple loyalty incentive with Commerce7’s customer data tools, growing identified guests to a record 70%.
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Black Elephant Vintners: DTC sales are about more than revenue. They’re about relationships.
Commerce7 has given the Black Elephant Vintners team something they didn’t have before: visibility, confidence, and a platform capable of supporting long-term growth. For a lean team managing multiple sales channels, that clarity matters.
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Commerce7 Launches AI Capabilities That Allow Partners to Turn Natural Language Into Instant Action for Wineries
New capabilities let partners and developers connect AI assistants to Commerce7, unlocking over 60 new tools that will allow winery teams to handle club, order, inventory, marketing and reservation work, and ask questions of their own data, in plain language.
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Fighting Fraudulent Orders in the Wine Industry
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Fraud is a harsh reality for wineries, both large and small. While it was once a problem mainly for big brands, today even mom-and-pop wineries are targets. Fraud hurts, just like all theft. Every act of fraud is a direct hit to a winery’s revenue, whether it happens online, in the tasting room, or during…
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AI for Wineries: Everything You Can Now Do in Commerce7 Just by Asking
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It’s the Thursday before club release, and your inbox is doing what it always does. A member is traveling and wants her shipment held. Another has moved and needs a new address. Your GM wants to know which top members haven’t bought a case in a year, and the tasting room needs a guest’s purchase…
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What UK Winery Owners Told Us About Growing Direct-to-Consumer
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Furleigh Estate converts four in every ten tasting-room guests into wine club members. That was the number that stopped the room at our recent roundtable with UK wineries, and it framed most of what followed. A couple of weeks ago, we brought together a group of UK winery owners and DTC teams to talk about…
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More than 8 in 10 first-time winery web buyers don’t order again within a year, new Commerce7 data shows
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Vancouver, British Columbia, October 7, 2026 — Commerce7, the leading direct-to-consumer (DTC) platform purpose-built for wineries, today released Ecommerce & The Relationship Gap, a comprehensive new data report that gives wineries fresh insight into how their customers buy online and where the biggest opportunities exist to turn first-time buyers into repeat customers. Built on web…
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Data Drop: Ecommerce & The Relationship Gap (US & Canada Edition)
Introduction US and Canadian wineries sell online in very different ways. They share one problem: most first-time buyers never order again. The reach is there. The relationship isn’t. Based on Commerce7 platform data from September 2025 to August 2026. 1. The Relationship Problem Only 13.4% of first-time web buyers place a second order within 12…
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Data Drop: Ecommerce & The Relationship Gap (Australia & New Zealand Edition)
Introduction Australian and New Zealand wineries have customers who buy big online. They also have a problem: On average, only 1 in 10 first-time buyers comes back for a second order. The reach is there. The relationship isn’t. Customers here order by the case, and the ones who come back are worth far more over…
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Briar Ridge Vineyards: A True One-Stop Shop
Briar Ridge Vineyards has been making award-winning wine in Australia’s Hunter Valley since 1972, with a loyal wine club community built over decades. When Jade Duff joined the team in January as Briar Ridge’s new Executive Support Officer, the winery was in the process of evaluating its technology, looking for a single platform that could…
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Real Benchmarks From Wineries Like Yours: Introducing Peers Reporting
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You know your tasting room visits are up 12% this quarter. You know club retention dipped slightly last month. What you don’t know, and what’s genuinely hard to find out, is whether those numbers are good. Not good in the abstract. Good for a winery in your region, compared to the wineries actually competing for…
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Data Drop: The Tasting Room Effect
Data Drop: The Tasting Room Effect The data is in. Your tasting room is one of your most powerful DTC channels – and yours might still be leaving opportunity on the table. The tasting room remains one of the most important revenue drivers in winery DTC. Point of sale (POS) accounts for 36.6% of total…
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Data Drop: What’s Really Driving Wine Club Success
Our first-ever Data Drop “Inside 1.4 Million Memberships: What’s Really Driving Wine Club Success” is here! ???? If you run a wine club (or want to) this one’s for you.
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How Coursey Graves Built a Digital Marketing Engine That Drives Real Results
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What does it actually look like when a boutique winery goes all-in on digital marketing and wins? In our most recent Free Training Friday, we sat down with Sue Wollan Fan, digital marketing strategist at Winery Growth Co. and CRO at Coursey Graves, and Maeve Smith, General Manager at Coursey Graves,
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From Content to Conversion: How to Build a Modern DTC Marketing Engine for Your Winery
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The wine buyer’s journey is now digital-first, creating a critical connection gap between online engagement and revenue. In this blog, Rachel dissects two essential parts of a connected system, Demand Generation and Demand Capture, to turn attention. Stop relying on hope and build a modern DTC marke
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Synchronizing the Digital Experience to Drive 60% Revenue Growth
Coursey Graves had been operating Commerce7 for several years, but its potential was largely untapped. Once they paired a modern digital marketing approach with a high-converting Vinbound website, and began using Commerce7 more intentionally as the backbone for reservations, segmentation, and custom
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11 Revenue-Boosting Features on Commerce7 You Might Be Missing
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Running a winery means you’re juggling a lot, from pouring tastings to packing shipments to managing club releases. When you’re that busy, it’s easy to miss some of Commerce7’s most powerful tools, even though many are simple to set up and capable of making a real impact. Here’s a quick rundown of w
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3 Things the Data Revealed About Tasting Rooms (That Every Winery Should Know)
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Every few months for our Data Drop series, we dig into the data sitting inside Commerce7 to find patterns that wineries can actually use. Real signals about where revenue comes from, where relationships break down, and where the biggest opportunities are hiding. This time around, we looked at the ta
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Increase Your Sales and Improve the Customer Experience with Flat Rate Shipping
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When it comes to running a business, finding a shipping method to get your products to your customers that is appealing, convenient and cost efficient can be a challenge. It’s important to meet that challenge however, because shipping is a crucial part of the customer experience. While there is no u
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The Ultimate Guide to Personalizations on Commerce7
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Personalizations empower wineries to get the right content in front of the right customer at the right time. Whether they’re a first time visitor on your website, or a valued club member, personalizations give your winery the ability to align the content a user sees on your website with their level
