What’s working, from wineries like yours.
Why we’re hosting this
Distributors are changing, wholesale is harder to count on, and more wineries are leaning on DTC to make up the difference. But wineries of the same size aren’t all feeling it the same way. Some are holding steady or even growing, and the difference usually comes down to how they run things day to day.
So we asked three of them what’s working.
Meet the speakers
Christine Maguire
Operations Manager
Buttonwood Grove Winery
Finger Lakes, NY
Stefan Matulich
President
Alma Rosa Winery
Lompoc, CA
Jess Pierce
General Manager
Walter Scott Wines
Salem, OR
What you’ll hear
Where they are now. How each winery is navigating a shifting market: distributor changes, the balance between wholesale and DTC, and where DTC fits in their plans.
Their club playbook. Three very different approaches that work: a waitlist that keeps a club personal, a large quarterly club that anchors the year, and a subscription club a small team can run without the busywork.
Relationships and data. Treating every visit as the start of a long-term relationship, capturing the information that keeps your next message relevant, and the reports they check to know where they stand.
What they’d tell you. Their advice for a winery your size that’s a couple of years behind them.