Why we’re celebrating this event
Join Commerce7 at Australia’s leading direct-to-consumer wine event. The WCA Direct to Consumer Wine Summit brings together winery owners, marketing leaders, cellar door teams, and DTC specialists to explore the strategies shaping the future of wine sales. This full-day event focuses on proven approaches to growing DTC revenue, strengthening customer relationships, and leveraging AI to drive efficiency and growth. We are proud to be the Gold Sponsor of this event where attendees will hear real-world case studies, industry insights, and practical lessons helping wineries build stronger, more profitable direct-to-consumer channels.
Attending the summit? We’d love to meet you. The Commerce7 team will be on-site throughout the day to connect with winery leaders, share ideas, and discuss what’s next for DTC wine. Stop by and say g’day!
Meet the team
Emily McCutcheon
Customer Success Specialist
Commerce7
Sydney, Australia
What we’re sharing
Join Emily as she explores how Australian wineries compare to their global peers and where the most successful DTC brands are focusing their efforts.
You’ll learn:
- How DTC performance trends compare between Australian and international wineries
- Whether Australian wine businesses face unique challenges or follow broader global patterns
- What the top-performing 10% of wineries are doing differently
- The biggest opportunities for DTC growth across marketing, customer acquisition, and retention
- Where wineries should prioritize time, people, and marketing investment
- How AI and intelligent technologies are shaping the future of DTC wine sales
Gain practical, data-backed insights to help guide your DTC strategy and investment decisions for the years ahead.