Unpacking the Data Drop: Ecommerce & the Relationship Gap

October 16, 2026 at 1:00 pm EDT

Online

A data-backed look at how wineries are really performing online, and where the biggest relationship opportunities are hiding.

Event Overview

We dug into ecommerce data from US and Canadian wineries on Commerce7 to see what drives customers to buy again. Join us as we walk through the findings and the biggest opportunities to build stronger customer relationships online.

We’ll cover:

  • When returning customers place their second order, and how to time your follow-up
  • What a repeat customer is really worth
  • How club members and tasting room visitors spend online
  • Where your online customers live, and how it differs across the border
  • The days, months, and order sizes that drive web sales

You’ll leave with practical takeaways you can put to work right away.

Meet the Presenter

Britney Yunker

Smart selling starts here.

We give wineries the power to know their customers and grow smarter, through data, personalization, and platforms built for connection.