Email Marketing Strategies That Actually Work

Learn the email strategies behind higher-performing winery programs.

Event Overview

Turn more emails into revenue.

Top-performing wineries generate 7x more revenue per recipient than average. In this practical session, Bodie Paden, Founder and CEO of Digimatic, will break down what high-performing wineries are doing differently, from smarter segmentation and automation to personalized emails built on real customer data.

You’ll learn how to:

• Build the essential segments every winery should have, from tenured club members to lapsed Pinot buyers
• Set up must-have email automations, plus a few you may not have thought of yet
• Personalize emails using customer and order data
• Improve send frequency, list growth, and transactional emails
• Use simple URL tricks and other tactics you can put to work right away

Whether you’re building your email program from the ground up or looking to get more revenue from an existing list, you’ll leave with practical tactics you can start using immediately.