Managing winery reservations involves a lot of moving parts. Guests have different tasting preferences, groups change in size, walk-ins need to be accommodated and plans can shift at the last minute. Your team needs to keep track of bookings, coordinate seating and handle payments, all while making sure guests have a great experience.
The tools behind that experience matter. They need to give your team the flexibility to accommodate different types of visits, manage the unexpected and keep service running smoothly.
That’s what we’ve focused on with the latest Commerce7 Reservations upgrade. With 11 new features, your team has more ways to manage bookings, seating and payments, with improvements that make the experience easier for guests and staff alike.
Here’s a look at what’s new:
Keep the tasting room moving
- Walk-in and guest reservations: Seat walk-ins in seconds, without an email address or customer record. Your team starts a guest reservation the same way guest checkout works on the POS, so walk-ins get seated faster and your customer data stays free of placeholder records. [Coming soon]
- Reservation chit: Put the details in your hosts’ hands, not on a screen across the room. Print a chit from your thermal printer for every reservation, with who’s coming, party size, time, experience and notes, ready to hand off when you seat guests.
- Check-in timeline view: See exactly where you can fit another booking. Every reservation for the day is laid out on one timeline by table and area, so your team can spot open gaps instantly and fill more seats during service. [Coming soon]
- Real-time floor plan: Keep your whole team working from the same view. When a reservation is booked, moved, seated or cancelled on one device, the floor plan updates everywhere else automatically, so no one is asking “is table 6 taken?” across the room.
More flexibility for guests, from choosing their experience to settling the bill
- Multi-item booking: Let everyone in the group get the visit they want. Guests can book different options of the same experience, like a reserve and a classic tasting, in one reservation. Groups book together and sit together, and the premium option becomes an easy yes for whoever wants it.
- Gift cards and loyalty points: Make gift cards and loyalty points even more valuable. Guests can put a gift card, loyalty points or both toward a reservation online and pay the rest however they like. In admin, staff can split a reservation charge across multiple tenders, the same way they do for a standard cart.
- Reservation Modifications & Charges: Charge at booking with confidence. When a guest adds or removes people or changes what they booked, your team captures or refunds the difference right in the reservation. Every related order and payment stays linked to the original booking, so the reservation always shows what was paid.
- Pay at the end of the visit: Let guests pay once for the tasting and everything they take home. A new charge type collects payment when the reservation is closed out, so staff go straight to the POS and ring up the experience, bottles and add-ons together. It also makes policies like waiving the tasting fee with a purchase simple to apply. [Coming soon]
Set up your space and win back unfinished bookings
- Floor plan builder: Set up or change your layout in minutes, whenever your space changes. Create an area, drag in a shape for each table and set how many guests it seats, all in one flow, with no designer needed. The floor plan adjusts to any screen, so hosts can manage seating from a tablet on the floor.
- Pending Reservations: Take bookings by phone or email without collecting card details. Start a reservation for your guest and email them a link to finish and pay online. Every started booking also shows up in one list, so your team can follow up on unfinished bookings before they’re lost.
- Booking widget improvements: Help more guests complete their booking. The online calendar blocks out days with no open time slots, so guests jump straight to dates they can book, which is perfect for short-run events like pickup parties. Dates also display in the guest’s local format.
More context for every guest interaction
Reservations is built into Commerce7, so it works alongside the rest of your winery’s operations. Every reservation is tied to a unified guest record, bringing together information from your POS, ecommerce, wine club and CRM.
Before a guest arrives, your team can see details like club membership, purchase history, lifetime value and customer notes. Instead of starting with a reservation alone, they have a better understanding of who’s coming and how to make the visit more personal.
And the relationship doesn’t end when the guest leaves. Reservation and visit information becomes part of the same customer record, giving you more ways to build on the experience long after checkout.
You can use that information to:
- Send more relevant follow-ups based on the guest’s visit and experience.
- Build targeted segments around the experiences guests book and attend.
- Personalize your website with content blocks tailored to different audiences.
- Identify wine club opportunities based on guest visits and purchase history.
- Shape future marketing around each guest’s interests and interactions with your winery.
Every visit adds another layer of context to the guest relationship, helping your team make the next interaction more relevant, whether that’s another reservation, an online purchase or a wine club membership.
See it in action
Want a closer look at what Commerce7 Reservations can do for your winery? Watch our on-demand walkthrough to see the upgraded experience in action.
