It’s the Thursday before club release, and your inbox is doing what it always does. A member is traveling and wants her shipment held. Another has moved and needs a new address. Your GM wants to know which top members haven’t bought a case in a year, and the tasting room needs a guest’s purchase history before a 2:00 PM visit. Each one is a few minutes of clicking through tabs, filters, and exports. Together, they are your afternoon.
What if you could just ask your system to do these things for you?
Now you can. Commerce7 lets you connect AI assistants directly to your Commerce7 account. Once connected, your team can handle everyday DTC work in plain language: club changes, orders, campaigns, customer records, and questions about your own data.
How it works
The connection point is Commerce7’s new Model Context Protocol (MCP) Server. Think of it the way you think of Commerce7’s APIs: a doorway that lets other systems work with your Commerce7 data. The difference is that the system on the other side can now be an AI assistant.
A partner, or a developer at your winery, connects an AI tool (such as Claude or Copilot) to the server once. After that, anyone using that tool can describe what they need in plain language, and the assistant carries out the steps in Commerce7.
What you can do
More than 60 specialized tools are designed to help AI agents carry out everyday operational workflows across seven areas of Commerce7, including:
Customer Relationship Management (CRM)
- 360-Degree Customer Profiles: View detailed customer histories, manage core account details, and seamlessly merge duplicate accounts.
- Secure Billing Management: Add, update, and manage stored customer credit cards and billing information.
- Smart Segmentation: Create, assign, and manage customer tags and detailed account notes for targeted outreach and personalized service.
Try asking: “Tag all customers who visited the tasting room last weekend and spent over $200.”
Club & Membership Operations
- Lifecycle Management: Handle the complete membership journey from new sign-ups and tier upgrades to holds, transfers, and cancellations.
- Shipment Flexibility: Grant members ultimate flexibility with the ability to pause, skip, or resume specific club and subscription shipments on demand.
- Package Administration: Manage distinct club packages, tiers, and subscription billing cycles seamlessly.
Try asking: “Pause all shipments for members in Texas until next Tuesday due to the heatwave.”
Marketing & Campaign Automation
- Dynamic Campaign Builder: Create, update, and duplicate marketing campaigns using customizable templates.
- Flexible Content Blocks: Design visually rich communications by adding, reordering, and editing specific campaign content blocks.
- Promotions & Discounts: Generate, track, and manage custom coupons and promotional offers to drive sales.
Try asking: “Create a customer segment of everyone who bought over $500 of Pinot Noir last year but hasn’t bought anything in 6 months, and tag them ‘Pinot Lovers Winback’.”
Order & Fulfillment Management
- End-to-End Order Tracking: View detailed order histories, modify existing orders, and manage order statuses in real-time.
- Automated Fulfillment Logistics: Instantly generate and print order receipts and packing slips.
- Regulatory Compliance: Automatically run compliance checks on orders to ensure regulatory requirements are met prior to shipping.
Inventory & Supply Chain
- Real-Time Stock Visibility: Instantly search and locate inventory across multiple locations.
- Discrepancy Resolution: Investigate unexpected inventory changes and prepare physical count corrections.
- Stock Movement: Prepare stock transfers between locations and manage strategic stock adjustments.
Try asking: “Which tasting room location is running lowest on 2021 Cabernet, and how many cases do we have left in the main warehouse?”
Reservations & Hospitality
- Availability Engine: Check real-time booking availability and instantly secure reservation holds.
- Guest Management: Manage guest details, update reservation statuses, and pull historical context to elevate the onsite guest experience.
Try asking: “Summarize Jane Doe’s purchase history, tell me her favorite varietal, and check if she’s due for a club upgrade before her 2:00 PM tasting.”
Data Intelligence & Knowledge Access
- Advanced Analytics: Execute complex, paginated data queries to extract custom business intelligence.
- Instant Knowledge Retrieval: Search the integrated knowledge base and surface quick links to resolve inquiries and find standard operating procedures instantly.
Try asking: “Show me our top 10 most valuable club members in California who haven’t purchased a case in the last 12 months.”
For partners and developers
Like our APIs, the MCP Server lets partners and developers build useful things into the systems wineries already use. The difference is that these tools are built for AI assistants, so a partner can put the same actions behind an AI tool and let winery teams get work done in Commerce7 without opening it.
Getting started
The Commerce7 MCP Server is available today to all Commerce7 customers, partners and developers. Interested in learning more? Get in touch with a member of our team for a demo today.
