Clubs & SubscriptionsWine Clubs That Keep Members Longer
Build custom club structures, automate every release, and protect revenue with predictive AI.
Create meaningful experiences that turn casual buyers into lifelong members.
Build and Run Your Club Your Way
Commerce7 gives you the flexibility to customize your club structure, so you can run your club exactly how it suits your business, not how rigid software dictates it.
Traditional Clubs
Standardized club releases with admin-set shipment dates and consistent products for every member.
Subscription Clubs
Flexible wine club shipments that adapt to each member’s preferences and process automatically around the clock.
Saved Product Subscriptions
Recurring shipments of the same customer-selected products without requiring manual reorders each time.
Put Your Club Processing on Autopilot
Save your team hours on every release by running club packages entirely in the background and handling account updates seamlessly.
Flexible Scheduling
Process shipments automatically on a single release date, or on a member’s own recurring schedule.
Automatic Credit Card Updater
Track and update expiring credit cards automatically to prevent failed payments and reduce churn.
Grow and Protect Your Recurring Revenue with Predictive AI
Analyze customer behavior to give your team the precise signals they need to make the ask to join a club or save a membership.
Churn Prediction
Predict club member churn using AI-driven scoring based on order history, engagement, and behavior patterns.
Sign up Prediction
Find customers most likely to join a club within 30 days using AI-powered behavioral scoring.
Keep Members Longer With Self-Serve Club Management
Protect your recurring revenue by making club management effortless for your members while freeing up your team from tedious admin work.
Online Portal
Let members log in to edit their shipments, update their information, and manage their memberships securely.
Purpose built to help wineries succeed
47%
Increase in DTC revenue
2.3X
Higher club member retention
9%
Increase in order volume
It has been less than 2 years since we started using Commerce7 and our wine club membership has quadrupled and is still growing! Commerce7 has made it easy and simple for customers to make purchases, manage their memberships, shipments, and payment information online.
Luke Whittal
Direct Sales Specialist, Blasted Church Vineyards
Besides being a great POS system, the continuing education from C7 is amazing. In one of the sessions we discovered how to use and implement the Subscription based Wine Clubs. What a game changer. We doubled our clubs in only a few short months!
Randy Pollard
Wine Club Manager, Barelle Vineyards
Common questions about Commerce7 Clubs
Quick answers to your most frequently asked questions.
Why are wineries using Commerce7 seeing growth in their wine clubs?
Wineries using C7 are seeing growth because we built our club tools with your customers in mind. We offer options for customers to edit their shipments online, 2 week + 2 day reminder emails and the option to skip or cancel online.
What tools are available for my club offering?
We offer two different club types. Traditional (you set up the shipments + frequencies with product customization available), and subscription (customer chooses their frequency + products).
What is the best time to pitch a returning customer to join the club?
Our data shows the sweet spot is right around 4 orders with the winery. Anyone who has placed 4+ orders is a warm lead and likely to join if asked and presented with the benefits.
How can I view and control inventory for my clubs?
Our club tools show estimated quantities required before purchase so you can amend SKUs and ensure you don’t sell out. There is the option to turn certain SKUs off on the website if you have limited inventory and are worried about selling out, and you can also set up inventory notifications and policies to handle this with ease.
Still have a question? We’d love to walk you through it.
Your toolbox for great customer experiences
We believe the future of commerce is personal. That’s why we build tools that put customer experience first, because better relationships lead to loyalty, satisfaction, and long-term growth.
Point of SaleKnow every guest that walks in
From wines they love to club status, your staff gets the insights to connect with every guest and grow relationships, not just process sales.
EcommerceMake your online experience feel personal
Personalized recommendations, dynamic pricing and a checkout built for wine – so your site sells the way your best salesperson would.
CRMRemember every customer detail
Your single source of truth for your customer data – segment, tag and query your customers, and reach the right ones at the right time.
ReservationsManage bookings without a separate login
Every reservation is managed in Commerce7, and linked to the customer record so you’re never jumping between systems to find what you need.
AnalyticsGet detailed insight into your business
Advanced AI reporting, analytics and data queries that help you understand your best customers.