Powerful DTC made personal.
Because wine sells better when you
know who you’re selling to.
Powerful DTC made personal
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Built for wineries. Driven by data.
Because wine sells better when you know who you’re selling to.
Trusted by 3500+ wineries around the world
All the tools your winery needs in one connected platform.
Point of sale, clubs, ecommerce, reservations, CRM and analytics — all built to turn transactions into relationships.
Point of SaleKnow every guest that walks in
From wines they love to club status, your staff gets the insights to connect with every guest and grow relationships, not just process sales.
EcommerceMake your online experience feel personal
Personalized recommendations, dynamic pricing and a checkout built for wine – so your site sells the way your best salesperson would.
Clubs & SubscriptionsBuild a club members never want to leave
Let members edit, skip, swap and customize. Flexibility builds trust, and trust keeps them coming back.
After a year on Commerce7, wineries don’t just save time – they grow
13%
Increase in club shipment value
12.5%
Increase in sales volume
9%
Increase in order volume
Proof that personal sells better
From boutique vineyards to global brands, Commerce7 helps brands grow revenue and deepen customer loyalty. Here’s how others are turning insights into impact.
29%
Club growth after only 3 months on Commerce7.
67%
Increase in average order value when using our shipment customization tools.
Raj M. Patel
PATEL Napa Valley
“Once we made the decision to move, the difference in structure and guidance was night and day. The migration process was clear, efficient, and well supported.”
Angela Fourie
Cederberg South Africa
“Commerce7 has reduced operational friction and gave us clearer customer data, leading to better decisions, stronger relationships, and measurable DTC growth.”
50%
Increase in revenue per bottle used in delivering exceptional customer experiences.
3.2x
YoY growth unlocked by Iola Wines in Milton Freewater, Oregon.
NewsletterA taste of what’s next in DTC wine
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What wineries say in
- United States
- Canada
- South Africa
- Australia
- New Zealand
- Europe
Commerce7 is and continues to be, the premier CRM platform for the wine industry at large. As someone who’s heavily invested in the back-end/data capabilities of the system, I am thrilled with the light analytical tools like queries and reports. They are part of my everyday workflow, and make tracking metrics much more intuitive than legacy systems.
Nathan Westfall
Manager: Data Analytics & Business Intelligence, The Donum Estate
Commerce7 is and continues to be, the premier CRM platform for the wine industry at large. As someone who’s heavily invested in the back-end/data capabilities of the system, I am thrilled with the light analytical tools like queries and reports. They are part of my everyday workflow, and make tracking metrics much more intuitive than legacy systems.
Raj M. Patel
PATEL Napa Valley
From detailed reporting, to optimizing sales, to managing events and tasting room reservations, I would say Commerce7 has helped keep our online business relevant in a rapidly advancing technological world, as well as given us the competitive edge to grow our business.
Toby Kolada
Wine Club and Ecommerce Manager, Quails’ Gate Winery
C7 has made it much easier for us to process orders, manage reservations and offer coupons and promotions. We really love the very informative, free biweekly training webinar series and the new features that C7 adds on occasion to address our business needs. Best of all, our customers are happier as they have more control over their own accounts and club shipments.
Vicki Glass
Director of Sales and Hospitality, Moone Tsai
Commerce7 gave us a foundation that truly understands how wineries operate. It streamlined our operations, helped us better understand our customers, and allowed us to create experiences that feel personal rather than transactional. It has become a single source of truth for our team and a key part of how we build lasting relationships.
Angela Fourie
Cederberg South Africa
Commerce7 has by far the best wine club system on the market including an exceptional customer choice subscription model. Highly recommend their platform.
Kelsey Pfeiffer
DTC Sales Manager, Whistler Wines
Commerce 7 has been the most useful system that our company has used to date. We are very much happy with the support they have given us through our recent ownership change, our new website changes and wine club changes.
Allie Davis
Sales Manager, Edmond de Rothschild Heritage
I appreciate the fast and amazing customer service I receive when reaching out with questions. I always receive a prompt answer. I also find the entire C7 platform user friendly, especially when pulling reports. It makes my job a lot easier!
Allyson Chudnofsky
Assistant Manager Consumer Relations, Pernod-Ricard (FR)
Why Commerce7Other platforms manage the transaction. We grow the relationship.
Most platforms process the sale and move on. Commerce7 is built around everything that happens after — based on the customer, not just the checkout.
Transaction platforms
Data ends at the order
Every sale closes as a receipt. Yesterday’s data says nothing about tomorrow.
Customer info scattered across fragmented tools
POS, ecommerce, club – three disconnected systems, and none see the whole relationship.
A club built to bill, not to retain
Fixed shipments, fixed schedule. Reliable billing, but no reason for customers to stay.
Analysis means exporting spreadsheets
Questions get answered in a spreadsheet, days later — if the columns still line up.
Data tells you what’s next
Recommendations, churn flags, and next-best actions surface on their own — every order makes the next one smarter.
One record, every channel
Tasting room, ecommerce, club, and reservations — one profile, the full customer relationship.
A club built for flexibility
Swaps, pauses, and real choice, built in — the flexibility today’s members expect.
Your data answers questions, in your language
“Which members are a churn risk?” is a sentence, not an entire project.
Smart selling starts here.
We give wineries the power to know their customers and grow smarter, through data, personalization, and platforms built for connection.