Know your customers sell more wine

Whether it’s being greeted by name, receiving a birthday discount, or being offered wines that actually match their taste, these moments add up. When wineries know their customers and act on that knowledge, they create stronger relationships, drive more sales, and build lasting loyalty.

Create Stronger Relationships

It’s no secret that customers are more likely to buy when the experience feels personal.
Whether it’s being greeted by name, receiving a birthday discount, or being offered wines that actually match their taste, these moments add up. When wineries know their customers and act on that knowledge, they create stronger relationships, drive more sales, and build lasting loyalty.
So how do you get there?

Receiving a Birthday Discount

Think about it: a guest who feels recognized and understood in the tasting room should have that same experience when they visit your website or open an email from your team. The goal is to create a seamless, tailored experience that reflects where they are in their journey with your brand, whether they’re a first-time buyer or a longtime club member.

Receiving a Birthday Discount

Think about it: a guest who feels recognized and understood in the tasting room should have that same experience when they visit your website or open an email from your team. The goal is to create a seamless, tailored experience that reflects where they are in their journey with your brand, whether they’re a first-time buyer or a longtime club member.

Why Knowing Your Customers Matters (Everywhere)

Personalization should span your entire brand experience — online, in person, and through your wine club.

Think about it: a guest who feels recognized and understood in the tasting room should have that same experience when they visit your website or open an email from your team. The goal is to create a seamless, tailored experience that reflects where they are in their journey with your brand, whether they’re a first-time buyer or a longtime club member.

The result? More relevant interactions, higher conversion rates, and deeper customer loyalty.

How to Show You Know Your Customers

Knowing your customers is one thing. Showing them you do is where trust and loyalty really start to grow. Whether it’s in your tasting room, on your website, or through your wine club, every interaction is a chance to demonstrate that you understand who your customers are and what matters to them.

Why Knowing Your Customers Matters (Everywhere)

Personalization should span your entire brand experience — online, in person, and through your wine club.

Think about it: a guest who feels recognized and understood in the tasting room should have that same experience when they visit your website or open an email from your team. The goal is to create a seamless, tailored experience that reflects where they are in their journey with your brand, whether they’re a first-time buyer or a longtime club member.

The result? More relevant interactions, higher conversion rates, and deeper customer loyalty.