Forging Connections with Millennial and Gen X Consumers

calendar-empty June 18, 2024 10-11am PDT

We keep on hearing that wine consumption habits are changing, Baby Boomers are aging, and that we should pay attention to new customer groups… but what does that mean, exactly? How are other age groups consuming wine, and where can we thoughtfully intersect with them as wine brands to forge a connection?

Susan DeMatei from WineGlass Marketing will share some new research with us on customer attitudes and consumption habits with wine. This new research study will look at two distinct targets of wine drinkers – Millennials and Gen X – and look for purchase triggers and consumption patterns around wine, wine tourism and eCommerce. The goals are to inspire creative programs that will meet these audiences halfway and help sell wine!

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