Wine DTC South Africa

calendar-empty June 29, 2023 at 9AM-2:30PM SAST

You're invited to sip, savour and learn together with Commerce7 at the Webersburg Wine Estate on June 29th. Join us to hear from three industry experts on Direct to Consumer sales while enjoying sips, bites and networking!

The event is located at Webersburg Wine Estate, Annandale Rd, Stellenbosch, 7600, South Africa.


  • 9-9:40AM: Registration and Networking
  • 9:40-9:50AM: Welcome and Introduction
  • 9:50-10:30AM: Session 1
    "The Potential of the DTC Sales Channel in South Africa"
    Heidi Duminy at Cape Wine Academy
    The Potential of the DTC market as indicated by consumer research and reasons for growing your DTC sales. Attendees can expect to gain valuable insight into the current landscape of the South African DTC market indicating if they are leaving money on the table.
  • 10:35-11:15AM: Session 2
    "Understanding the Direct-to-Consumer Channels"
    Jennifer Warrington at WISE Academy
    Direct to Consumer is a growing revenue channel. In this session, attendees will learn more about the different revenue channels, how they interconnect with each other, and how to leverage these channels for your own business.
  • 11:15-11:35AM: Intermission
  • 11:40AM-12:20PM: Session 3
    "Strategies to Grow your Direct-to-Consumer Sales"
    Andrew Kamphuis at Commerce7
    Direct-to-consumer sales have become an integral part of the modern wine industry, and wineries are increasingly making this approach a central part of their business model. Attendees of this session can expect to gain valuable, data-driven insights into a range of proven strategies, designed to expand their reach and effectively grow their direct-to-consumer sales channels.
  • 12:20-1PM: Session 4
    "Best Practices to Grow Your Direct-to-Consumer Channels"
    Jennifer Warrington at WISE Academy
    In this session, learn best practices to build your Direct-to-Consumer channel in your Cellar Door and Wine Clubs. Learn from experts what you can do today for your business and how to train your teams to start gaining revenue in these channels.
  • 1-2:30PM: Harvest Table Lunch

*A coffee station will be available throughout the day, along with snacks served on arrival and intermission, followed by a Harvest Table Lunch and cash bar to cap off the day!


Heidi Duminy - Cape Wine Academy

Heidi is a Cape Wine Master and has been lecturing for the Cape Wine Academy for almost 20 years. She has extensive marketing and communications experience in the wine industry most recently as Marketing Manager for Meridian Wine Merchants. Those who know Heidi know her for her particular passion and expertise in Cap Classique and Champagne. Where there are bubbles, you will find her sparkling!

Jennifer Warrington - WISE Academy

Jennifer is an industry professional with 23 years of experience, including 13 years with WISE. She began her career in the wine industry working for Lesley Berglund (Co-Founder & Chairman of WISE) at Ambrosia Wine Catalogue/The Winetasting Network shortly after completing her BA in English Literature. In her role as "The Glue", Jennifer oversees WISE Operations which includes spearheading the WISE Mystery Shopping Program (now over 5,000 shops); overseeing content development; coaching; account management of WISE wineries; oversees marketing programs; moderates WISE Cabinets; coordinates, schedules, and communicates with coaches, attendees and winery partners for a robust class schedule of 30+ courses and onsite training programs throughout California, Oregon, Washington, New York and more!

Andrew Kamphuis - Commerce7

Andrew Kamphuis is the Founder and President of Commerce7, a customer centric DTC commerce platform designed for the alcohol industry. Andrew and his team have developed a modern, easy-to-use platform that is changing wineries’ uses of CRM, data, and the way the wine industry understands and interacts with the modern consumer. Commerce7 powers over 1400 wineries and processes more than $1 billion USD in annual DTC sales.

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