Umpqua Valley Winegrowers Association Seminar

calendar-empty Thurs, Feb 15, 2024 8:45am-11:30am

Umpqua Valley Winegrowers Association is offering its members this exclusive in-person seminar, compliments of Commerce7 in partnership with WISE!

Please join us in person at the Southern Oregon Wine Institute for:

-WISE's workshop:
PART 1 - Tasting Room Sales Best Practices: Top 10 Success Tips! Hear lessons learned from over 5,000 mystery shops on what works, what doesn't and how to leverage best practices to not only get better guest engagement, but also for the Triple Score (getting sales, wine club signups, and data capture)

PART 2 - Wine Club Best Practices: Wine clubs may have less going on after the holidays and over the summer months, and wineries will be (hopefully) gaining more members, so how can we make the most of this time and prepare for a great 2024? Best practices for wine club, trends, metrics, and more.

-Plus, Commerce7's presentation:
Growing DTC Sales: Learn the tangible steps you can take to sell more and grow your average lifetime value, order value, and direct-to-consumer sales for the year, and beyond!

Feb 15th Schedule:
8:45am - Doors open
9am-9:50am - Welcome and WISE part 1
9:50am-10am - Break/Networking
10am-10:35am - WISE part 2
10:40am-11:15am - Commerce7
11:15am-11:30am - Final Q&A

Southern Oregon Wine Institute:
1140 Umpqua College Rd, Roseburg, OR 97470