Jan 30, 2024 1pm-3pm EST
PART 1 - Wine Club Best Practices: New year, new focus. With the end-of-year holidays over and the start of a new year, many wineries will see a spike in attrition. Following a lower traffic year, retention and acquisition are key. In this session, we'll review best practices for wine club, trends, metrics, and more to help set up your wine club program for a successful year.
PART 2 - DTC Metrics & Management: A comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. A high-level overview on how to evaluate team and individual performance in the sales channels to know how to spot problem areas of the business and make adjustments. What are you measuring? If we can't measure, we can't manage it.
-Plus, Commerce7's presentation:
Growing DTC Sales: Learn the tangible steps you can take to sell more and grow your average lifetime value, order value, and direct-to-consumer sales for the year, and beyond!
Jan 30th Schedule:
1pm-1:05pm - Welcome
1:05pm-1:45pm - WISE part 1
1:45pm-1:50pm - Quick Break
1:50pm-2:30pm - WISE part 2
2:30pm-3:00pm - Commerce7